Why you save more buying your kit directly from a D2C online shop

Direct-to-consumer (D2C) brands have been steadily increasing in popularity worldwide for many years. With the advent of eCommerce, buying directly from a brand promises lower prices, cutting out middlemen. But D2C brands offer another, immensely significant advantage to traditional brands.

What is a D2C brand

Selling direct to consumers puts a brand in a situation where it is in direct contact with every single consumer that is interested in its products, as well as those who buy it. These brands receive customer feedback, complaints, returns, and praise directly. This makes them understand their customers a lot better than traditional brands, with their knowledge based on real customer contacts, sales numbers and feedback. A traditional brand, that sells through retail, has nowhere near the understanding of its customers than a D2C brand. Since the Covid-19 pandemic and the explosion of eCommerce, the bond between D2C brands and customers has only accelerated globally.

Well known examples of D2C brands are Warby Parker, Casper, Away, Bonobos or Everlane, but there are lots of brands out there that many people might not know as well, but that sell extremely well online.

Advantages of buying from D2C brands

1. Lower Prices: By eliminating the middleman, D2C brands often offer products at lower prices compared to traditional retail stores. This is because they don't have to cover the costs associated with distribution to brick-and-mortar stores or pay additional fees to wholesalers or distributors. At Robinsun, if we would sell our plug & play solar kits through retailers, the cost of a kit would be 50-80% higher than what we offer online today.
2. Quality Control: D2C brands have direct control over the entire production process, from sourcing components to manufacturing and shipping. This allows them to maintain higher quality standards and ensure that customers receive products that meet their expectations.
3. Transparency: Many D2C brands prioritize transparency in their operations, including where and how their products are made, their sourcing practices, and their environmental and social impact. This transparency builds trust with consumers who value ethical and sustainable practices. At Robinsun, for example, we declare openly the components we use, offer data sheets for download and communicate openly in our blog about them. Other solar kit companies we blogged about hide the true brands and qualities of their components, reduce their warranties and don’t fully disclose what their product consists of.
4. Personalized Shopping Experience: D2C brands often have a deeper understanding of their target audience and can tailor their products and marketing efforts accordingly. This results in a more personalized shopping experience for customers, with recommendations and promotions that are relevant to their interests and preferences.
5. Direct Communication with Customers: Unlike traditional retail brands that rely on intermediaries to interact with customers, D2C brands have direct communication channels, such as social media, email newsletters, and online chat support. This allows them to engage with customers more effectively, gather feedback, and respond to inquiries in a timely manner. At Robinsun we are true believers in this direct communication. Our blog, social media presence, live video sessions, newsletters and direct Whatsapp channel give you every opportunity to talk to us directly, speaking to or texting with real humans.
6. Innovative Products: D2C brands are often more agile and responsive to market trends, allowing them to introduce innovative products more quickly than traditional brands. They can experiment with new ideas, gather feedback from customers, and iterate on their offerings to stay ahead of the competition. This is why we constantly offer the latest tech on the market at the lowest prices.
7. Convenience: Shopping from D2C brands online offers convenience and flexibility, allowing customers to browse and purchase products from the comfort of their homes at any time of the day or night. Many D2C brands also offer features like fast shipping and hassle-free returns to enhance the overall shopping experience. Our online store is always open. We generally dispatch orders in 24h on working days. And we offer payment in up to 12 installments, just to name a few convenience aspects.

Conclusions

If you appreciate big savings on quality products, great service and attention to detail, as well as fast delivery, buy your plug & play solar kit from a D2C brand like Robinsun. We’re specialized in these kits, and offer the latest technology at the best prices you will find on the market.